22nd January 2024
In today's highly competitive business landscape, effective management of customer relationships has become crucial to success. It is vital for businesses to not only acquire new customers but also maintain and nurture existing relationships to ensure long-term growth and stability. A robust Customer Relationship Management (CRM) system enables organisations to manage their interactions with customers, [...]
11th May 2023
Why your business needs CRM integration
Customer Relationship Management (CRM) is the process of recording and understanding how customers interact with your business. Importantly, organisations need to implement CRM integration, which means connecting all data sources within the business. By ensuring CRM integration is fully realised in your business, you will get the most out of your base CRM solution. CRM [...]
26th November 2020
Top 4 ways to optimise your consumer experience with customer data integration
In an age of abundant customer data, it’s essential that businesses can manage and utilise this data to their advantage. Strategic use of ETL solutions helps collect data from potentially hundreds of sources and reformat it into actionable reports. This brings tangible benefits in the form of speed, savings, with strong customer data integration. Here's [...]
22nd July 2020
Using Salesforce Pardot integration to drive ROI
When it comes to sales CRM and marketing automation, Salesforce and Pardot are consistent leaders in their fields. So it comes as no surprise that Salesforce Pardot integration is transformative for both sales and marketing. In this post we're going to share our expertise as a Salesforce Partner to help you get the most out [...]
1st July 2020
Top 5 reasons to use a Salesforce Partner
If your business has decided to invest in Salesforce, it can be tempting to save money by implementing the system yourself. But this is a false assumption. In reality, self-implementation is likely to cost you more, both now and in the long term. This is the simple answer to the question, "What are the reasons [...]
Automation Sensation: Streamlining Customer Service & Management
Part 3 of Influential’s Business Process Automation article series looks at how to streamline customer service & management. Seamless Customer Service is Critical Part 2 of Automation Sensation focused on “Improving Internal Communication & Processes”, highlighting a few key areas of your internal business that can be revolutionised through automation. The case for streamlined and organised internal […]