Your Key to Cloud-Era Success Building A Customer Engagement Practice

12th September 2022 - by Influential Software

As the new cloud-era continues to push us towards Industry 4.0, customer engagement is more important than ever. Businesses of all shapes and sizes have turned their backs on on-premise capital expenditure and looked to cloud solutions/SaaS to meet their needs.

The rise of WFH, BYOD, and hybrid working cultures has encouraged businesses to look for less traditional solutions – and in doing so they’ve achieved streamlined comms, increased flexibility, and a spike in satisfaction from both staff and customers.

Businesses have the ability to run securely, without putting strain on their in-house IT team to maintain.

Cloud computing has helped businesses improve client retention through engagement tracking, ease of access to data, as well as other things.
A study from HubSpot demonstrated that a mere 5% increase in customer retention can boost revenue by up to 95%.
By building a strong relationship with a satisfied customer, businesses are also likely to increase chances of successful upselling and cross-selling, which can account for 10% or more of new revenue for companies.

How the Cloud enhances customer engagement

If businesses want to get the most value from their cloud applications – using it to optimise customer engagement should be key.

Make the most out of your customers data. Implementing cloud solutions enables you to analyse and improve on your customer data profiles. Keeping new and existing customers happy with a tailored experience.

Who should deal with customer engagement?

Caring for customer engagement is paramount for long-term business success. Keeping customers engaged requires regular contact and establishing as an advocate of the customers needs. Who has time to facilitate this in your business?

At Influential we place customer engagement at the heart of our day-to-day business. Which is why we introduced our engagement managers, a team of technically skilled account managers focused on keeping communications open and ongoing.

Build your ideal customer engagement practise with Influential Software…we can help you craft the ideal CRM solution.

Looking for a different solution? Let our engagement managers support you in your next project

Your success is our success

Start building your improved customer engagement practice today. Our sales team will be happy to talk to you about your options.
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